One of Japan's leading candy and confectionery manufacturers Morinaga & Company, Ltd. /森永製菓株式会社, Morinaga Seika Kabushiki-gaisha/ was founded in 1899 by Taichiro Morinaga, who opened a Western confectionery shop in Tokyo after returning from the United States. It was incorporated as Morinaga & Co., Ltd. in 1912.
In 1944, during World War II, Morinaga created Japan's first domestically produced penicillin.
In 1960, the company advertised that women should give chocolates to men on Valentine's Day. This action strongly influenced the present culture of Valentine's Day in Japan. Moreover, in 2009, the company made chocolates for men to give women, which are called Gyaku-choco. (Gyaku means reverse in Japanese.)
Award watch fob from 1931.In 1944, during World War II, Morinaga created Japan's first domestically produced penicillin.
In 1960, the company advertised that women should give chocolates to men on Valentine's Day. This action strongly influenced the present culture of Valentine's Day in Japan. Moreover, in 2009, the company made chocolates for men to give women, which are called Gyaku-choco. (Gyaku means reverse in Japanese.)
Size 33 x 30 mm.
Obverse
飛行機制作競技大会参加章 - Paper Plane [Model] Competition Participation Badge
reverse
森永飛行機セール記念 - Morinaga Airplane Sale Commemorative
Original case.
賞 - Award
森永製菓株式会社 - Morinaga & Co., Ltd.
Watch fobs were manufactured in Tokyo by Mita Precious Metals Works /三田貴金属製作所/.
